Customer Testimonial

JR East Niigata City Create Inc.
Boosting visitor experience and operational efficiency

About CoCoLo NIIGATA

Toranomon Hills
COCOLO NIIGATA, located in Niigata City, is a large shopping complex managed by JR East Niigata City Create Inc.

The facility features a wide range of shops, restaurants, and services, catering to diverse customer needs.

It includes various entertainment options and aims to attract visitors from a broad area.

The complex spans approximately 49,000 sqm, with a retail area of about 26,500 sqm.

To visualize customer traffic trends, the complex installed a customer counting system upon reopening in April 2024.

Challenge

◾JR East Niigata City Create Co., Ltd. operates CoCoLo Niigata, a large commercial facility directly connected to JR Niigata Station.

◾In 2024, the facility underwent a major renovation, expanding from around 90 stores to 170, with new stores making their debut in Niigata.

◾To optimize operations and understand customer behavior in this revamped space, they needed a reliable system to track foot traffic and monitor customer flow across the complex.

The Solution

◾To meet these needs, a people counting systems has been implemented to provide real-time data of visitor numbers and movement patterns throughout the facility, including vital areas such as entrances, exits, and key pathways.

◾The data helped identify high-traffic areas and offered insights into how visitors moved through the complex, enabling more informed operational decisions.

The Result

◾The data revealed several surprising insights, including higher-than-expected weekend foot traffic, with over 100,000 visitors per day on some weekends—much higher than initially anticipated.

◾The system also highlighted unexpected entry points and popular pathways, providing valuable information for operational adjustments and tenant support.

◾With this real-time data, CoCoLo Niigata has been able to better optimize its space, enhance customer experience, and continue to attract and manage large numbers of visitors effectively, reinforcing its role as a key commercial hub in the region.

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