Customer Testimonial
LuRaRa KOHOKU
Sharing visitor data with tenants and local stakeholders improved collaboration and strategic planning
About LuRaRa KOHOKU
The station serves both the Yokohama Municipal Subway Blue Line and Green Line, making it extremely convenient for travelers and locals alike.
The facility features a variety of specialty stores, offering a wide range of products and services.
LuRaRa KOHOKU serves as a convenient one-stop destination for shopping, dining, and various services.
Challenge
◾LuRaRa Kohoku is located in a highly competitive commercial area with numerous large shopping centers within a 1km radius.
◾The facility had to stand out and increase its value to attract more visitors.
The Solution
◾In 2024, Tokyu Land SC Management adopted a people counting system and customer demographic analysis system provided by Giken Trastem.
◾These systems were implemented to gain a quantitative understanding of visitor numbers and demographics, which were previously unknown.
The Result
◾Increased Visitor Insights: The system revealed significant differences in visitor numbers between weekdays and weekends and identified a high number of elderly visitors.
◾Strategic Adjustments: Data showed unexpected high foot traffic from the Center North Station entrance, leading to a reassessment of promotional strategies.
◾Enhanced Communication: Sharing visitor data with tenants and local stakeholders improved collaboration and strategic planning, contributing to the overall value enhancement of the facility.
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Solutions by Industries
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People Counting Sensors for Shopping Malls
Understand foot traffic patterns to improve tenant placement, marketing strategies, and overall shopper satisfaction. Ideal for improving mall operational decisions.
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People Counting Sensors for Retail Stores
Gain insights into customer flow and store performance, optimize staffing and marketing efforts to increase sales and customer loyalty at retail chain stores.
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Visitors Counting Sensor for Museums
Monitor occupancy and usage trends to efficiently manage facilities and improve visitor services, ensuring a seamless stay for every visitor.
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People Counting Sensor for Hotels and Resorts
Monitor occupancy and usage trends to efficiently manage facilities and improve guest services, ensuring a seamless stay for every guest.
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People Counting Sensor for Office Buildings
Facilitate effective space management, HVAC and energy use, and ensure compliance with occupancy standards for a safer, more productive environment.
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Passenger Counting Sensor for Transport Sector
Understanding the traffic and usage trends of the bus or train stations are important to create a safe and comfortable environment for passengers.
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Passenger Counting Sensor for Airport
Ensure smooth passenger flow, strengthen BCP and disaster preparedness, optimize resource allocation, and enhance the passenger experience.
