SOLUTIONS

Retail Store - People Counting Solutions
Chain stores, Specialty stores, mass merchandise stores

In-depth understanding of store performance and customer insights
Grasp Foot Traffic and Conversion Rates
Quantify the effectiveness of promotions and campaigns
Optimize visual merchandising through footfall analysis
CASE STUDY

In-depth understanding of store performance and customer insights

Grasp customer foot traffic

POS data analysis only considers customers who have made a purchase, while many customers enter the store without making a purchase.

By using a people counting system, you can analyze all customer interactions, including those who enter the store but do not make a purchase.

Measuring conversion rate and product interest allows you to understand the customer journey from entering the store to purchasing.

Grasp Foot Traffic and Conversion Rates

Analyzing Conversion Rates

By monitoring customer traffic trends, you can quickly identify a decline in the number of customers visiting your store and take various actions to increase traffic.

People counting systems reveal how many potential customers walked into your store, and when combined with POS data, it allow retailers to calculate conversion rates—the percentage of visitors who make a purchase.

This approach allows store managers to see potential problems that may not be apparent from sales data alone.
For example, if traffic is high but sales are low, it is likely that many sales opportunities are being missed.

Quantify the effectiveness of promotions and campaigns

By tracking the number of customers who visit your store on a daily basis, you can observe fluctuations and trends that occur before, during, and after a promotional event.
This data provides valuable insights into customer behavior and the direct impact of your marketing efforts.

For example, if you see a significant increase in foot traffic during a promotional period compared to the days leading up to it, this indicates that the campaign was successful in attracting more customers.

In addition to foot traffic, other metrics such as sales volume, conversion rate and average transaction value should also be considered.
[Refer to our blog post explaining 🔗3 KPIs That Will Transform Your Retail Sales Strategy🔗]

By combining these quantitative and qualitative data points, you can fully evaluate the effectiveness of your promotions and marketing campaigns.

Optimize visual merchandising through footfall analysis

By measuring the amount of traffic in front of a store and the number of customers who enter, you can evaluate the store's ability to attract customers, often referred to as the "walk-in rate.

This metric is critical to understanding how well your store's exterior and entrance are working to draw potential customers inside.

By using these insights, in-store marketing can make data-driven decisions to improve visual merchandising strategies, ultimately increasing your ability to attract and retain customers.

[Refer to our blog post explaining 🔗How Walk In Rate Drive Retail Success🔗]