Customer Testimonial
ASTY Shizuoka
Boosts customer experience and engagement with advanced sensor and beacon technology
About ASTY Shizuoka
The station serves both the Tokaido Main Line and the Shinkansen, making it extremely convenient for travelers and locals alike.
The facility features approximately 60 specialty stores offering a wide variety of products and services.
ASTY Shizuoka serves as a convenient one-stop destination for shopping, dining and various services for both travelers passing through Shizuoka Station and local residents.
Challenge
◾In 2023, ASTY Shizuoka, underwent a major renovation with the goal of increasing its appeal to local customers and visitors.
◾With features including cinemas, entertainment areas, and large-scale attractions, the facility aimed to attract visitors from a wide region.
◾To better understand customer behavior and boost engagement, JR Tokai Shizuoka Development Co., Ltd. implemented customer counting system and demographic analysis systems, and introduced a digital coupon campaign to support promotional efforts.
The Solution
◾The system enabled precise tracking of visitor flow through key pathways and entrances, as well as demographic insights into different areas of the facility.
◾The beacon functionality integrated with the TOKAI STATION POINT app, automatically sending location-based promotions to customers' smartphones as they moved through the facility.
◾This approach significantly improved customer experience and engagement, as visitors received relevant offers at the right time, encouraging them to explore more of the facility and drive cross-store visits.
The Result
◾The solution not only increased customer engagement, but also contributed to a 16% increase in foot traffic following the renovation, particularly among the target demographic.
◾The beacon-driven coupon system resulted in higher open and redemption rates, increasing customer interaction and driving both store visits and average spend.
◾Going forward, the team plans to continue refining these strategies to further increase customer satisfaction and loyalty.
Solutions by Industries
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People Counting Sensors for Shopping Malls
Understand foot traffic patterns to improve tenant placement, marketing strategies, and overall shopper satisfaction. Ideal for improving mall operational decisions.
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People Counting Sensors for Retail Stores
Gain insights into customer flow and store performance, optimize staffing and marketing efforts to increase sales and customer loyalty at retail chain stores.
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Visitors Counting Sensor for Museums
Monitor occupancy and usage trends to efficiently manage facilities and improve visitor services, ensuring a seamless stay for every visitor.
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People Counting Sensor for Hotels and Resorts
Monitor occupancy and usage trends to efficiently manage facilities and improve guest services, ensuring a seamless stay for every guest.
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People Counting Sensor for Office Buildings
Facilitate effective space management, HVAC and energy use, and ensure compliance with occupancy standards for a safer, more productive environment.
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Passenger Counting Sensor for Transport Sector
Understanding the traffic and usage trends of the bus or train stations are important to create a safe and comfortable environment for passengers.
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Passenger Counting Sensor for Airport
Ensure smooth passenger flow, strengthen BCP and disaster preparedness, optimize resource allocation, and enhance the passenger experience.
