Customer Testimonial

Clisroad Shopping Street
Sendai’s Vibrant Hub for Shopping and Culture

About Clisroad Shopping Street

Clisroad Shopping Street
Located in the heart of Sendai City, Miyagi Prefecture, Clisroad Shopping Street is one of the region’s most vibrant commercial areas.

The 285-meter arcade features about 150 shops—ranging from apparel and food to specialty stores and long-standing retailers.
It's just a five-minute walk from Sendai Station, making it easily accessible to locals and visitors alike.

The street is also a cultural hotspot, hosting major events such as the Mitakiyama Fudoin Summer Festival and the nationally celebrated Sendai Tanabata Festival, which draw large crowds and create a lively atmosphere.
With daily foot traffic often exceeding 50,000 and annual visitors surpassing 20 million, this shopping street serves as a vital hub for commerce and community, contributing to sustainable urban development.

Challenge

◾Prior to the introduction of a people-counting system, Clisroad Shopping Street faced significant challenges in accurately understanding pedestrian traffic patterns.

◾Traditional traffic surveys, conducted by local authority, were limited to one or two days per year, making the data highly susceptible to fluctuations caused by events or weather conditions.

◾Additionally, available big data from mobile carriers only offered estimated trends rather than actual counts, leaving shop owners and the management committee without reliable evidence to guide decision-making.

The Solution

◾To address these issues, Clisroad Shopping Street introduced the PASSER-CLOUD people-counting system in October 2024.

◾The system provides continuous, high-accuracy data on foot traffic, segmented by time of day.

◾The data is visualized through dashboards accessible to all shop owners, enabling them to analyze conversion rates and strategize based on actual visitor numbers.

The Result

◾Clisroad Shopping Street has gained valuable insights into pedestrian behavior and traffic trends. Publishing these statistics has strengthened the district’s brand and contributed to rising property values, benefiting both shop owners and local landlords.

◾The system has also attracted interest from other shopping districts, highlighting the importance of data-driven approaches for sustainable urban development.

◾Looking ahead, Clisroad aims to further leverage real-time data to enhance customer experience, optimize store performance, and ensure continued growth as a vibrant, community-focused commercial hub.

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