Accurate foot traffic information is a vital tool in order to manage a store or shopping center.Traffic data combined with sales data can provide a more in-depth analysis and performance evaluation of the facility.
Each facility has a different way of implementing traffic
data generated from our systems. Many of the facilities
are using the traffic data to evaluate the performance
of the facility and for planning marketing strategies to
further secure sales. The following introduces some of
the ways that the data is being used among our clients.
Traffic data and trends alone can assist
in grasping the performance of the facility; by combining
traffic data with sales data the facility can be evaluated
in more detail.
Data of the following trends is vital for store operation.
Historical data will show the influences of renovations and
changes such as new facilities in the vicinity.
▪
Sales per visitor = Sales ÷ IN-Traffic
▪
Conversion Rate = No. of Transactions ÷ IN-traffic
▪
Sales = IN-traffic ×Transaction Value × Conversion
Rate
